Twin Star, High Point University Team For Reimagined Style Takeover

As April approached, Twin Star Home had been developing one of its Style Takeover events for the Spring High Point Market, with students attending nearby High Point University invited to help create displays at the company’s showroom.

The COVID-19 outbreak may have caused the postponement of the High Point Market, but Twin Star’s commitment to mentoring the next generation of design leaders remains, the company asserted. Now, rather than the hands-on High Point showroom project originally planned, the visual merchandising students, who are finishing their High Point University semester remotely, will participate in five weekly video conferences with Lisa Cody, Twin Star svp/marketing, and her team that will incorporate collaborative intro videos and mood boards, as well as Q&As with Atlanta designer Michel Smith Boyd.

Twin Star developed the planned showroom design project, dubbed Style Takeover: College Edition, as a twist on the original Style Takeover concept, which involved having interior designers create showroom settings using new and notable products across key merchandise segments including electric fireplaces, adjustable-height desks and indoor/outdoor furnishings.

“We love mentoring students and supporting the High Point community,” Cody said. “Despite the unprecedented challenges and uncertainty we are all facing, we really wanted to follow through on our commitment to HPU and are proud we have been able to adapt our approach to offer the students a great professional experience and a creative outlet.”