Twin Star Home is changing its ClassicFlame electric fireplace brand logo.
The company is replacing the teardrop-shaped orange and red ClassicFlame graphic with a new logo that features a streamlined font and redesigned flame in a simple black and orange color scheme. The new branding will roll out through packaging, point of purchase material and ClassicFlame’s digital presence.
“In developing the new identity for the ClassicFlame brand, we wanted to create a logo that reflects our legacy and leadership, and conveys the warmth and comfort our consumers expect and trust,” said Lisa Cody, Twin Star vp/marketing, in introducing the new graphic presentation. “The updated typography and fire icon symbolizes the transformation of our business and represents our heart and soul in a fresh, approachable and ownable way.”