Twin Star Home is launching Elevate, a comprehensive marketing program designed to enhance the consumer outreach by its retail partners through sales training videos, branded digital and online content, visual merchandising tools, and advertising support.
The program, customizable to the individual needs of the vendor’s retail partners, includes brochures, catalogs, POP and videos highlighting key features of Twin Star products.
With more consumers doing their research online, Elevate delivers digital assets that can inspire and educate consumers visiting partner websites before they even walk into the showroom. Elevate provides insights about consumer’s online searches to help retailers place targeted information in their web platforms, social media and advertising.
“We invested a lot of time understanding the needs of our retail partners so we can provide a more effective way to educate them about our products and provide the right marketing tools and content to help them engage, and ultimately convert consumers, and drive sales,” said Lisa Cody, Twin Star vp/marketing. “One thing we learned early on in our research is that a one size fits all approach won’t suffice because the dealers all operate differently. Our goal was to develop a program that offers our retail partners flexibility and options they can tap into throughout the process and help them close deals.”
Twin Star Home has emphasized its commitment to consumer research and insights, and the company stated that it drew on that ongoing work to create the Elevate program
“Our designs, branding, merchandising and marketing all reflect our careful and comprehensive understanding of our consumer segments,” Cody said. “With Elevate, we make it easy for our retail customers to benefit from what we’ve learned and turn the insights into action. Consumers’ individual styles may differ, but they are all looking for quality, performance, inspiration and support. Elevate helps our retail partners direct that conversation in a whole new way.”