Twin Star Home is continuing its Style Takeover program at the High Point Market, with three lifestyle bloggers and designers each staging part of the company’s showroom.
The three designers who will bring their expertise to Twin Star’s High Point showroom are Charlotte, NC-based Lisa Mende, Atlanta-based TV personality Michel Smith-Boyd and Pasadena, CA-based Jeanne Chung, who took part in the Las Vegas Style Takeover.
Twin Star has challenged them to accessorize and dress its presentation of electric fireplace and other furniture. The company gave each of its Style Takeover partners data from its consumer research to apply in making the displays. Twin Star and its showroom designers will document the takeover process, with photos, interviews, and design ideas generated during the Style Takeover becoming content for Twin Star’s websites, blogs and social media platforms as well as dealers who carry the products.
“We wanted to partner with designers who have a clear point of view but are in constant touch with real-life consumers,” said Lisa Cody, Twin Star’s vp/marketing. “It’s exciting for us to see our products come to life through their perspective and get a truer view into how they will look in consumers’ homes.”