Twin Star Home is launching a Style Takeover at Winter Las Vegas Market featuring three bloggers and designers assigned to organize display spaces in the company’s showroom in ways that reflect consumer lifestyle developments.
With the takeovers at the company’s Las Vegas World Market Center showroom, show attendees will see versions of how consumers might use Twin Star collections in the home. In addition to accessorizing and staging the showroom spaces, each of the stylists will incorporate what Twin Star characterizes as an innovation focal point to highlight a specific product.
In the takeover initiative, stylists Breegan Jane, Jeanne Chung and Max Humphrey have each responded to a challenge that involves matching one of Twin Star’s collections with a different segment of the consumer market. All three designers have significant social media followings, as well as distinct tastes to express, Twin Star noted.
““We looked for designers who have a clear point of view and are in constant dialogue with consumers,” said Lisa Cody, Twin Star’s vp/marketing. “Breegan, Jeanne and Max are not just influencers, they are good listeners. We’re excited to see how they style our products to appeal to and engage consumers looking for something fresh for their homes.”