Twin-Star To Unveil New Brand Identity, Collections With Designer Jena Hall

As it displays fresh furniture products, Twin-Star International will unveil its new company brand and logo at the winter Las Vegas Market, running January 28 to February 1.

Twin-Star International will become Twin Star Home. The company is rolling out new merchandising strategies as well as launching six lifestyle collections at its remodeled A-1016 Las Vegas World Market Center showroom. Twin-Star collaborated with award-winning home furnishings designer and creative strategist Jena Hall in developing the collections.

The company said it has invested in proprietary consumer market research that has provided its product development team with insights into core consumers and what is important to them. Twin-Star has achieved deeper insight into consumers lifestyles as well as how they shop and buy, enabling it to effectively expand the home entertainment, living room and home office furniture categories.

In its partnership with Hall, Twin-Star will develop and execute merchandising strategies with a consumer-first mission. Hall will work with the executive team on a strategic level to support merchandising, marketing and sales efforts. Her other functions will include collaborating with designers and engineers on product development.

Twin-Star CEO Lori Gonzalez said that the rebranding marks an important step in the company’s evolution and expansion beyond its core electric fireplace product assortment.

“Looking through the lens of our consumers, we will focus on creating new and design-rich home furnishings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live,” she said. “We are tapping into Jena’s extensive business skills as well as her 30-plus years of interior, product, architecture and space planning experience. We look forward to working closely with Jena to enhance our product offerings and consumer experience.”