Two’s Company has launched a direct-to-consumer platform in partnership with its retailers in an effort to help boost business amid the pandemic. The new hybrid platform can be found at www.shoptwoscompany.com.
“We’re looking to give our retailers a boost during these trying times. With this new site, stores can greatly expand their product offerings without expanding their square footage, or even investing in more inventory,” said Tom Gottlieb, president, Two’s Company.
He explained that each store will be given a unique code that their customers can use to checkout so Two’s Company knows which retailer directed them to the site.
“Retailers can share this code on any social media platform and reach customers miles away from their stores; customers that they never would have had before. The retailer will receive a commission in the form of a credit for the consumer sale,” he added.
In addition to providing commission based on the sales directed to the site by retailers, Two’s Company will provide marketing assets, such as email blast templates and social media posts for retailers to use.