Under Armour Launches Connected Fitness Product Portfolio

At this year’s Consumer Electronics Show (CES) in Las Vegas, Under Armour (UA) unveiled the brand’s first Connected Fitness product portfolio and launched a new UA Record app.

According to the company, the state-of-the-art line of devices is geared at athletes and features the UA HealthBox— the complete system includes a UA Band, UA Scale, UA Heart Rate and retails for $400— and the UA SpeedForm Gemini 2 Record Equipped, the brand’s first smart shoe, along with two models of wireless headphones. 

Separately, the UA sport band automatically tracks steps, distance, resting heart rate and sleep. It retails for $180. The heart rate monitor features a micro snap technology designed to provide comfort during workouts. It retails for $80. The scale is Bluetooth and Wi-Fi enabled and measures weight and body fat percentage, and recognizes up to eight individuals. The scale retails for $180.

“Combining the world’s largest health and fitness community with the game-changing connectivity of UA HealthBox and UA Record, we are taking connected fitness to another level,” said Kevin Plank, founder and CEO, Under Armour. “With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that’s never been done before.”

Under Armour also announced strategic partnerships with two global brands: HTC and Harman. The company said that HTC collaborated with Under Armour on the UA HealthBox to engineer and deploy a fully integrated health and fitness system. Harman partnered with Under Armour to provide sport headphones to athletes.

The entire line of Connected Fitness products is powered by the company’s UA Record app, available for download on the App Store and the Google Play store. The UA HealthBox is available now for preorder on the websites of Under Armour and HTC.