Under Armour has formed a global partnership with actor, producer and global superstar Dwayne “The Rock” Johnson.
According to UA, the multi-faceted partnership will include the collaborative development of original content, inspired by the actor’s lifestyle, fitness regimen and philanthropic initiatives. Johnson will play an integral role in the promotion of Under Armour’s new Connected Fitness platforms including the recently debuted UA HealthBox and Record app.
Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by films Johnson is currently working on. The first product capsule will feature a Rock-inspired backpack and duffle bag. Under Armour will also enroll Johnson to help support and drive awareness around the brand’s philanthropic initiatives.
“We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business. Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness,” said Johnson.
Todd Montesano, Under Armour’s svp/strategic partnerships and entertainment, said, “Dwayne has been a key partner to the Under Armour brand for many years and a key contributor to sports and entertainment as a whole. We are thrilled to have him officially join the UA Team. His values and commitment to health and fitness directly align with Under Armour’s brand mission to make all athletes better and we look forward to working with him for many years to come.”