The United Kingdom has been selected as the Ambiente partner country for 2017, Messe Frankfurt announced at a reception for this year’s partner country, Italy.
“We are delighted that the United Kingdom is to be the partner country of Ambiente, the world’s leading trade fair for the consumer goods sector. The United Kingdom is a nation that stands not only for classic but also for eccentric and individual design. Ambiente is the perfect platform for inspiring both the domestic and the world market with its products,” said Detlef Braun, member of the board of management of Messe Frankfurt GmbH.
Following previous programs with Denmark, France, Japan, the U.S. and Italy, the United Kingdom is the sixth partner country for the fair.
During the ceremony, Sir Sebastian Wood, British ambassador to Germany, said, “I am delighted that the United Kingdom has been chosen to be the partner country of Ambiente 2017, the world’s leading trade fair for the consumer goods sector. Ambiente is an excellent opportunity for British companies and designers to show their products and the variety, innovativeness and distinctiveness of British design, as well as to enter into a dialogue with trade visitors and business partners.”
Ambiente 2017 will be held at the Frankfurt Fair and Exhibition Center from February 10 to 14, 2017.