International Market Centers has launched a new website for the Las Vegas Market, which is designed to highlight products and categories, enhance exhibitor discovery and simplify market planning.
The lasvegasmarket.com website is now live. The culmination of two years of research, planning and implementation, the new site features a content-rich exhibitor directory and is provided free to IMC customers. The goal of the new site and digital tools is to enhance access to and discovery of exhibitors as they welcome buyers to the Las Vegas World Market Center for the show. It provides buyer tools that can make market planning more strategic, effective and efficient, said Dorothy Belshaw, IMC president of gift leasing and chief marketing officer.
The new exhibitor directory features a search tool based on key words and relevancy that covers both exhibitors and products. Exhibitors and line representatives who complete their profile and share product information and images will become more visible on the site and related app. They also will benefit from enhanced, content-rich listings developed to present a featured image, catalogs and products available at market.
Buyers, designers and market attendees can access new market planner tools that give users the ability to create and customize preferred exhibitor lists. Exhibitor profiles have floor maps to showrooms integrated into them. Users who have created an account can access market registration content, including Scan & Go QR codes.
“We are thrilled to bring this new tool to our exhibitor and buyer partners,” Belshaw said. “This first release in our digital strategy is a result of listening, learning and putting our customers at the center of all decisions. We will continue to refine, enhance and personalize these digital tools in the coming months and beyond.”