Urban Expositions has rebranded its California Gift Show to a new brand identity, LAMKT, in an effort to enhance the show experience for attendees and exhibitors. The winter show will take place January 30 to February 2, 2016, dates that also represent a new Saturday to Tuesday schedule.
“When we acquired this show in 2012, our goal was to build a vibrant trade show that would truly meet the needs of the substantial Southern California and western region retail buyer base,” said Dirk von Gal, vp/gift, Urban Expositions. “We have never wavered from that goal and, like the marketplace itself, we are shifting and evolving to make sure we put forth an event that effectively responds to the ever-changing market and the way retailers are buying today. Many of the changes and improvements our customers will see in January are a direct result of feedback they’ve given us.”
The January 2016 edition of LAMKT will feature a brand new layout that brings together exhibits previously featured in two separate halls on two different floors at the Los Angeles Convention Center. Now housed entirely in South Hall, the new, expanded floor plan is said to enhance traffic flow and offer easier navigation.
The new layout will also allow for improved categorization of product and a clear delineation between sections, including show mainstays like Gifts, Design LA, Makers’ Market, Personal Style, Boardwalk, World Style, Vintage and Jewelry Cash & Carry, as well as new categories and new areas of focus now in development, such as the California Dreamin’ showcase of California-made resources.
“Los Angeles has so much to offer as a strategic trade show city,” added von Gal. “Situated in one of the world’s largest economies, in a heavily populated part of the country, it is easily accessible to a tremendous retail audience from throughout LA/Orange County, southern California and beyond. Offering the perfect show backdrop, it’s a trend-driven city filled with forward-thinking retailers, local artisans, not to mention wonderful restaurants and entertainment options. We are committed to delivering the type of trade event this region needs and deserves.”