Urban Trend Expands Measuring Cup Collection

Urban Trend is introducing new kitchenware tools that were designed with convenience in mind, Michael Stoll, president of Urban Trend, told HOMEWORLD BUSINESS®. The new kitchenware expansion, geared specifically towards the gourmet retail channel, will be offered at the International Home + Housewares Show, here.

The company’s two key new introductions are One Cup and Two Cup Measuring Cups, an expansion on the four-cup model that the company introduced last year.

Featuring patented conical designs, the two new measuring cups feature easy-to-read calibrations that make viewing possible from virtually any angle without having to lift the cup off the counter, the company said. The cups also come with integrated measuring spoons that can detach or nest neatly inside the measuring cups. The one-cup size comes with a removable two-tablespoon measure, while the two-cup size includes five measuring spoons of varying sizes. Constructed of durable plastic, the measuring cups are dishwasher safe. The two-cup size has a suggested retail price of $13.