Urban Trend Introduces Reverso Measuring Cups

Urban Trend has introduced its new Reverso measuring cup collection. The collection includes the Reverso Primo, Reverso Plus and Reverso Mini cup designs.

Each measuring cup is two-sided. The cups are designed to measure dry ingredients on one side and wet ingredients on the other. The measuring cups are also equipped with a patented easy-to-read design that allows consumers to read measured amounts from almost any angle without lifting, bending or stooping, the company said.

The Reverso Plus includes five integrated measuring spoons that snap into the cone-shaped portion of its design, and the Reverso Mini comes with a tablespoon.

The Reverso Primo measuring cup is available now, while the entire Reverso measuring cup collection will be available in August.