Useful Home Products has teamed with daytime television talkshow, The Chew for a new line of kitchenware. The company will debut the new assortment at the International Home + Housewares Show, which opens on Saturday, March 15.
The Useful Homes, The Chew collaboration will include cookware, bakeware, food prep tools, cutlery and cutting boards designed to appeal to everyday home cooks, the company said.
The Chew, which airs weekdays at 1 pm EST/12 pm, Central and Pacific time, and often focuses on food and entertaining, features celebrity chefs Michael Symon and Mario Batali, as well as Top Chef contestant and artisan cookie company owner Carla Hall. Also featured on The Chew are entertaining expert Clinton Kelly and health and wellness enthusiast, Daphne Oz.