Vendors At NY Tabletop Market Target Gift Giving Minded Consumers

The New York Tabletop Market, which takes place through Friday, was noticeably busier on its second day yesterday. Many vendors targeted new consumer audiences, particularly through offering gift oriented tableware.

For example, Waterford debuted new items under its Giftology collection in new purple packaging, while Villeroy & Boch debuted gift boxed items under its Amazonia, Anmut Flowers, Petit Fleur and Marie Fleur collections. Twig New York also debuted new mugs, coasters and other items that will be available in giftable packaging. Lifetime Brands expanded its Mikasa crystal giftware program beyond bridal shower/bridal favor centered gifts into baby oriented designs.

Nambe is targeting a new consumer with its new introductions, by offering serving utensils and key gadgets under its Gourmet line, at suggested retail prices of $25; many of its introductions this market are under $100. Villeroy & Boch debuted a boxed dinnerware and glassware collection at entry level pricepoint, called For Me.

Another tabletop business trend at the spring market that is continuing in popularity is flatware vendors’ carded programs. Vendors such as WMF, Oneida and Gourmet Settings have had success with the program, which allows consumers to choose exactly the amount of flatware, and the type of SKUs that they need.