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HomeWorld Presents On Point With NPD: Raising Private Label Expectations

Episode 4: “Raising Private Label Expectations”
The continued growth of e-commerce has brick-and-mortar retailers looking for new ways to level the competitive playing field. For some, private label product lines may be the answer. In the fourth episode of “HomeWorld Presents On Point with NPD,” Joe Derochowski, home industry analyst for the NPD Group, discusses ways retailers can successfully develop private label programs.