Vigar Expands Into U.S. With Holiday-Themed Cleaning Tools

Casa Vigar SL, a household cleaning tool product manufacturer based in Spain, is leveraging its holiday-themed assortment as it launches in the U.S. this season.

The company has rolled out a stick good assortment of Christmas-themed cleaning tools over the last two months, at independent and specialty retail channels across the country, the company said. The line has also found placement in T.J. Maxx stores.

“Founded over 60 years ago in Spain, Casa Vigar SL is excited to be debuting in America through its newly formed subsidiary Vigar America Inc., for the very first time this year,” said Maurizio Rispoli, director, U.S., Vigar America, Inc.

“Our exclusive and limited Christmas 2015 range will be widely available throughout the U.S. and provides just a glimpse of what to expect,” he added.

The Vigar cleaning tool collection comprises several dish brush and sponge sets featuring a snowman, reindeer and Miss Santa motif. In addition, the lineup includes scrubber sponges in the shape of metallic stars and green Christmas trees, as well as a pair of snowflake-adorned rubber cleaning gloves. The Christmas-themed cleaning tool product range has a suggested retail price range of $8 to $12.

For more about Vigar, see the November 9, 2015, issue of HomeWorld Business®.