Villeroy & Boch Names Updegraph Americas CEO

Lucas Updegraph has been named the new president of Tableware Americas and CEO of Villeroy & Boch USA.

In this position, Updegraph will be responsible for the entire sales and marketing divisions of tableware, both for retail business and B2B for hotels and restaurants. He will report directly to Gabi Schupp, director of tableware at Villeroy & Boch.

According to the company, Updegraph had more than 17 years in the tableware industry before joining Villeroy & Boch. He also has extensive experience in sales, marketing and product development, the company said.