Villeroy & Boch Unveils Coffee Passion Awake Mug Line

At the recent NY Tabletop Market, Villeroy & Boch unveiled its Coffee Passion Awake line of coffee-focused cups and mugs.

Coffee is a fundamental part of food culture around the world, the company said. Consumers have become more educated about the story of their cup, be it quality, sustainability or experimentation in brew methods. In addition to the taste, coffee drinkers have become increasingly more aware and concerned with the presentation. Villeroy & Boch said it created a design that attracts attention, featuring a brushstroke motif in a black and white color combination to embody current interior design trends.

The line features double-wall, heat-resistant mugs. The mugs and cups are crafted with a rounded internal base, which allows the cream to develop a distinctive velvety texture. The shaped cups and plates fit under all standard coffee machines and can be stacked for space-saving storage.

The line is made with premium porcelain and is dishwasher-safe and microwave-safe.