Viral ALS Ice Bucket Challenge Sparks Casabella Promotion

Casabella has announced on its website that the company will be donating 100% of the price from sales of a number of its cleaning buckets, purchased from its website, to in order to support Amyotrophic Lateral Sclerosis, or ALS, a disease of the nerve cells in the brain and spinal cord also known as Lou Gehrig’s disease.

Included in the charitable promotion is the 2.5 Gallon Bucket, 4 Gallon Bucket, the company’s new Neon 4 Gallon Bucket and Nesting Storage Caddy, the 3 Gallon Square Bucket, Nesting Storage Caddy and Square Nesting Storage Caddy with prices ranging from $6.99 to $12.99.

Rob Moser, president of Casabella, also accepted the Ice Bucket Challenge and posted a video of him in front of the company headquarters in Congers NY being doused with ice water to raise awareness for the cause. The video, as well as a post about the special promotion, have been posted on the company’s social media channels.