Lava Lite is making the most of today’s technology, developing an app for iPhones, applicable iPods and iPads, and promoting the software via its Facebook page.
In doing, the company also has advanced its strategy of producing wellness-oriented relaxation products.
The app, which costs 99 cents at the iTunes store, allows users to design their own virtual lamps and watch the electronic lava flow while listening to sounds both relaxing and invigorating, or so the iTunes preview relates.
Once satisfied, users can save their lamp designs and share them with friends on Facebook and Twitter. So, each networking virtual lamp designer becomes an agent of Lava marketing. Indeed, with no advertising, material, manufacturing, inventory, distribution or merchandising costs involved, the virtual Lava lamp represents a cyber opportunity of boundless dimension.