South Shore Furniture opened a new High Point, NC, showroom after previously doing its trade show presentations in Las Vegas. A company representative said the decision to switch venues was based on that it could provide High Point Market participants with a robust furniture portfolio and e-commerce support.
Gilles Pelletier, vp/sales and marketing, South Shore, noted that just about all of the company’s e-commerce customers make it to High Point. However, some don’t attend the Las Vegas Market, which has traditionally been more west coast and furniture store oriented. South Shore saw shifting its trade show participation to High Point as a means of encountering additional customers it could serve.
Besides new furniture prepared for the Spring High Point Market, including a presentation of introductions from various collections grouped as themes such as coastal, South Shore also demonstrated its focus on e-commerce technology, its main focus of operations, delivery and other functions.
While Wayfair was giving High Point Market participants a preview of virtual reality technology that the company is incorporating into its operations, South Shore was demonstrating its own 3D imaging initiative at its new showroom. Visitors donned goggles for a 360-degree room view via a process that could evolve into a tool consumers can use as an aid to their home furnishings shopping and decorating.
With the technology, South Shore showed that, as 3D becomes a tool online retailers such as Wayfair provide customers as a new means of finding furniture and interior design, vendors are also preparing for the next stage of e-commerce development.