Vita-Mix Launches Contest In Search Of Infomercial Star

Vita-Mix Corporation, is launching “PITCH ME!,” a nationwide contest in search of a new television personality to demonstrate the Vita-Mix blender.
As the company searches for its next infomercial star, consumers are invited to submit a video of their best Vita-Mix demonstration pitch to www.VitamixTV.com between November 1, 2009 and December 31, 2009.
The winner of the contest will receive a $10,000 cash prize and may star in future Vita-Mix television advertising. There are over $20,000 in total cash prizes, according to the company.
“This fun viral marketing promotion will create a positive buzz in the blogosphere, Vita-Mix websites and social networking sites, which will build awareness and sales during the busy holiday season,” said Dan Koch, Vita-Mix sales manager of the retail/dealer division. “This will be a big bonus for retailers.”
Contestants will be judged based on artistic merits, selling skills, including on-camera persuasive ability, and entertainment value.
Judges will select finalists between January 1, 2010 and January 5, 2010. Vita-Mix enthusiasts are invited to vote for their favorite finalists’ videos between January 11, 2010 and January 20, 2010.
The winners will be announced on January 26, 2010.