Vitamix Appoints Teed As CFAO

Vitamix has appointed Greg Teed chief financial and administrative officer of the company.

According to the company, Teed brings 25 years of finance, strategic planning and operational experience to the Vitamix CFAO role, including nine years in CFO roles.

“With our 100th anniversary just around the corner, and significant, transformative projects and initiatives planned in the coming years, it was critical for us to find a seasoned professional who is strategic and innovative. In this role, Greg will really help us to maintain our position of financial stability and growth,” said Dr. Jodi Berg, president and CEO, Vitamix. “Greg’s experience, which spans retail, manufacturing and publishing, and includes work with online and brick-and-mortar operations— in addition to his alignment with the Vitamix core values— is exactly what we sought in a CFAO.”

Teed most recently served as CFO for Comoto Holdings, the parent company for Cycle Gear, Revzilla Motorsports and J&P Cycles. He was previously CFO of Arhaus Furniture and held financial leadership positions with Limited Brands, now L Brands, and Gannett Co. He has an MBA from Indiana University’s Kelley School of Business.

“I am truly thrilled to be joining such a great company,” said Teed. “A Vitamix blender has been on our counter for years, so this relationship is organic and feels natural to me. It’s exciting to join a business and a brand that I believe in so strongly. Knowing the products dominate our categories makes me confident in the future of the company.”