Vitamix Launches Consumer Reward Program

Vitamix has launched a new rewards program that is designed to offer owners of the high-end blender various resources and content that company officials said will “enhance their blending experience.”

Among the features of the Vitamix Rewards program are recipes, for various foods including waffles, salsa, nut milks and salad dressings. The program also offers suggestions on how to use a Vitamix blender in various ways that go beyond blending and healthy eating and nutrition habits.

“We curated and customized this rewards program specifically to meet the desires and needs of our devoted Vitamix fan base,” said Scott Hackman, vp/strategy, brand and marketing operations at Vitamix. “Vitamix Rewards is an immersive experience to support participants on their journey to achieve personal goals— like achieving better health and wellness or enhancing their culinary skills.”

In addition, Vitamix Rewards gives participants points for completing online activities, refering a friend, browsing recipes, write a product review, complete a survey, buy products on and registering a product.