Vitamix has hired Steven Laserson as its first-ever chief commercial officer. In this newly created position, Laserson will provide the leadership to drive business growth and increase market share for Vitamix.
Laserson will oversee the integrated process of bringing product innovations to market and ensure all aspects of marketing, brand, sales, product management and engineering are working together to propel the overall Vitamix strategy and deliver on company goals.
Laserson comes to Vitamix from American Greetings Corporation. There, he held multiple commercial leadership roles over 24 years, most recently as svp/sales. Laserson also held positions in business intelligence, product innovation, product management, and marketing for American Greetings. Prior to that, he was a manager of new product market development at PepsiCo.
“For almost 100 years, Vitamix has enhanced people’s lives by helping them change the way they eat,” said Dr. Jodi Berg, president and CEO, Vitamix. “With this new CCO position, it was critical to find a driven, experienced professional who would have the vision and talent to take Vitamix into the next century. We believe Steve is that person.”