Wahl has launched a new line of men’s shavers designed for men on the go. The new line of shavers includes the LifeProof shaver, Speed shaver and Smart shaver.
“Meaningful innovation has guided the development of the new line of shavers along with our continued commitment to provide guys what they truly want: a fast, easy, close shave,” said Steven Yde, vp/marketing North American consumer division for Wahl.
According to the company, the shavers are powered by Wahl’s lithium ion technology, and have a 90-minute run time with a five-minute quick charge and a one-hour full charge. The shavers feature Speedflex precision shaving foil technology and a wide precision trimmer blade for detailing. The shavers are also suitable for wet/dry shaving and include ergonomic no-slip rubber grips.
The LifeProof shaver is designed to be durable, featuring a yellow shockproof housing and is waterproof up to one meter. It is designed for grooming on the go, and carries a manufacturers suggested retail price of $79.99
The Speed shaver features a brushed stainless steel design with precision ground blades for no-snag detailing. The shaver is designed for speed, and carries a suggested retail price of $99.99. The Smart shaver is designed as a high performing shaver, and features polished stainless steel with high-tech smart style and advanced technology with a meter LED charge indicator. It carries a manufacturers suggested retail price of $109.99.
The new line of shavers will be supported with a national TV, radio and streaming advertising campaign scheduled to run through the second quarter of 2017. The shavers are now available at online retailers such as Amazon as well as select retailers nationwide.