In a new consumer survey, Wahl set out to uncover if men still know how to perform tried and true skills and whether they are embraced by today’s younger generation, Millennials.
While Baby Boomers were more apt to know how to perform seven of the nine skills on the list, the study revealed that one skill Millennials embrace more than Baby Boomers is cutting their own hair, at 39% versus 28%.
In addition, not only are Millennials picking up a clipper to cut their own hair, the study revealed they are doing it frequently, according to Wahl. Seven out of 10 Millennials who indicated that they know how to cut their own hair stated that they have done so in the past month.
“We are not surprised that today’s younger generations who grew up in a culture of convenience and technology at their fingertips are taking up home haircutting,” said Steven Yde, division vice president for Wahl. “We were excited to learn from the study that 63% of Millennials who cut their hair taught themselves how to do it. New powerful clipper technology and haircutting video tutorials available online all help guys to make haircutting an essential skill they can do anytime, anywhere.”
The study, commissioned by Wahl, was conducted by Opinion Research Corporation and included a demographically representative U.S. sample of 1,000 men 18 years of age and older.