As it moves to make grocery shopping more convenient for consumers, Walmart has acquired Parcel, a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City.
Parcel also provides services such as scheduled evening delivery and customized text message notifications developed for high-growth e-commerce companies looking to differentiate their customer experience.
Nate Faust, svp/U.S. e-commerce supply chain, Walmart, stated that delivery is a top and increasingly important consideration for today’s online shoppers, demanding speed, flexibility, and reliability. Parcel, he asserted, is a proven leader in e-commerce package delivery, which includes taking fresh, frozen and perishable food through the last step in the shipping process from fulfillment to a customer’s door.
According to Faust, immediate plans for Parcel focus on maintaining service to existing clients and growing the customer base. He noted that Parcel has partnerships with several meal kit, grocery and e-commerce companies. In addition, Walmart is considering how to leverage Parcel to deliver products including perishable food to consumers in New York City, building on a Jet.com free same-day delivery initiative.
Faust said that New York is a top destination for Jet.com and Walmart.com, so Parcel, with its experience in the city, provides an opportunity. He added that the Parcel acquisition falls into the context of the larger strategy to provide its customers with convenient shopping options.