Walgreens, Kroger Expand Product Swapping Pilot Program

To advance a pilot program launched in October of last year, Kroger and Walgreens have launched Walgreens own-brand health and beauty products in 17 Kroger stores across Knoxville, TN, as well as the expansion of Kroger Express and Kroger Pickup at Walgreens stores.

This fall, the 17 Kroger stores in the test will feature beauty, personal care, over-the-counter medication and wellness items among other products as part of a Walgreens-branded presentation.

At the same time, a total of 35 Walgreens stores in the area will feature a curated selection of Kroger’s private label products such as Simple Truth, the supermarket’s natural and organic brand. The Kroger assortment will vary by store and may include fresh meat, produce, dairy, frozen foods, shelf-stable products and Home Chef meal solutions. The goal is to ensure that consumers can satisfy their fill-in grocery shopping trip needs at Walgreens. Most of the pilot locations will feature a full Kroger Express assortment, with up to 2,700 products, and other stores will carry 2,300 products on average.

Most of the Walgreens pilot stores will also incorporate Kroger Pickup, enabling shoppers to place a digital order on kroger.com or through the Kroger app for curbside pickup at a participating location.

“We continue to redefine the grocery customer experience and partner for customer value through our Restock Kroger transformation plan,” said Jeff Talbot, Kroger vp/new business development. “Our growing relationship with Walgreens is just one more way Kroger is making life easier and better for even more customers because everyone deserves to have affordable, easy-to-enjoy, fresh food. Expanding our pilot to Knoxville demonstrates the ongoing success and future potential of bringing together the best of Kroger’s food authority with Walgreens’ global expertise in health and beauty.”

Richard Ashworth, Walgreens president of operations, noted, “Walgreens customers have responded very favorably to the Kroger Express pilot in Northern Kentucky. As a result, we’re exploring more ways to offer customers an enhanced, more convenient shopping experience. Working with Kroger, we’re continuing to reinvent our customer offer to meet shoppers’ evolving needs, which includes offering private label grocery and health products at a great value, through an integrated omnichannel experience.”