Walgreens Balance Rewards members now can use their account through Apple Pay without separately scanning a Balance Rewards card or barcode, the retailer announced. As such, Walgreens has enabled more than 85 million active Balance Rewards members to earn and redeem loyalty points via Apple Pay.
Apple device users can add the Balance Rewards digital card to the Wallet app in iOS 9 and use it at checkout with the automated payment service. When conducting store transactions, Apple Pay works with iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus and Apple Watch.
“We’re excited to be the first to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay,” Sona Chawla, president of digital and chief marketing officer for Walgreens, said in announcing the Apple Pay initiative. “This offering supports our commitment to removing friction and enabling a simple and convenient customer experience.”