Walgreens Takes New Retail Approach With Pilot Program

As part of a pilot program at 17 Gainesville, Florida, area stores, Walgreens is bringing together new approaches to pricing and promotions, product selection, the shopping experience and strategic collaborations to bring new services to customers.

Over the next 12 to 18 months, Walgreens plans to listen to customer reaction and adjust the concepts based on feedback from the pilot, and roll out new ideas to more stores.

As part of the Gainesville market pilot, Walgreens has lowered every day prices on more than 5,000 items, including health and beauty, personal care and grocery and household items, throughout these 17 stores. In addition, at these stores the company has introduced Walgreens Plus, a subscription program through which customers who pay a $20 annual fee receive an additional 20% off prices storewide every day, including sale prices.

More convenience services have been added to the pilot stores, such as value-added offerings from brands, including Sprint. Walgreens also is extending its package delivery collaboration with FedEx through an expanded selection of packing and shipping supplies available for Gainesville customers.

In addition, Walgreens is expanding its existing pilot with LabCorp to 10 Florida locations, including four in Gainesville, making available LabCorp specimen collection for lab testing in a secure, comfortable environment. The patient service centers, co-branded LabCorp at Walgreens, are located near the pharmacy area.

Alex Gourlay, president, Walgreens, said, “Today, more than ever, customers are looking for trusted advice, fair value and convenient products and services. At these stores in Gainesville, we are introducing a compelling retail experience that combines lower every day prices, the products customers ask for most often and modern convenience. We plan to continue to expand the Gainesville pilot in the coming months with new service innovations while piloting additional offers and service combinations at locations in Chicago and other markets.”