To keep stride with the company’s growth and increase efficiency, Walker Edison has completed a 20,000 square foot photo and video studio in their new corporate headquarters in West Jordan, UT.
The new studio will accommodate up to seven full-time photo and video teams working simultaneously. With no natural illumination entering the studio, teams maintain 100% control of light in use, which leads to better visual content, the company added. The walls set throughout the studio allow video content and photography teams to function at the same time. There are 17 rooms, four full kitchens with movable islands, a 22-by-20 foot seamless cyc wall and two indoor patios. Each room has different flooring and can dress up in three to five different looks to suit various partners and social media outlets. The settings include real brick constructions as well as kitchen cabinets, window nooks, doors and versatile window frames to provide realistic, in-home looking content.
Paul Asay, head of marketing at Walker Edison, said, “We believe in the power of visual content here at Walker Edison, and the investment into this new state-of-the-art studio shows our dedication to being industry leaders in visual content.”
Walker Edison visual content manager, Alexis Hansen, said, “The studio was designed by our in-house photographers and stylists. Having them be the designers led to a space that will directly meet our needs as well as those of our e-commerce partners and their customers. It seamlessly highlights Walker Edison products as it was built specifically to showcase everything from side tables to TV stands to king size beds.”