WalletHub: Kohl’s Leads Black Friday Ad Deals

Which retailers are hitting the market with the deepest Black Friday discount promotions?

WalletHub surveyed about 10,000 deals in 2017 Black Friday ad scans from 35 of the biggest retailers in the U.S. Besides a general listing, the company looked at two home-related categories, appliances and furniture.

In the appliances category, WalletHub noted, the best advertised deals emerged from Shopko, with an average 50.77% discount, followed by Bealls Florida, at 50.14%; Belk, at 46.93%; Stage, at 46.84%; and Fred Meyer, at 44.52%. The deepest average advertised discounts in furniture emerged from Fred Meyer, at 64.32%; Shopko, at 62.5%; Kohl’s, at 52.56%; BJ’s, at 49.82%; and Bealls Florida, at 49.47%.

Overall, WalletHub’s top 10 Black Friday advertising discounters and their average discount:

  1. Kohl’s, 66.3%
  2. J.C. Penney, 66.3%
  3. Belk, 62.8%
  4. Stage, 60.8%
  5. Shopko, 55.9%
  6. Bealls Florida, 52.8%
  7. Sears, 50.1%
  8. Macy’s, 45.6%
  9. Fred Meyer, 43.9%
  10. AAFES, 37.3%