Launches 3D Virtual Shopping

Walmart is further enhancing its online shopping experience with the launch of its 3D Virtual Shopping Tour. The new feature comes just months after the retailer debuted a redesign for

The new 3D technology is designed to take customers on a virtual shopping tour of a curated apartment showcasing nearly 70 items from national brands and Walmart’s private label selection. As consumers virtually explore the apartment, they will be able to click on products in each room to obtain additional information.

(View the 3D Virtual Shopping Tour)

“While we are launching these new features for dorm rooms and small space living, we know that they could have applications elsewhere and will continue to listen to customer feedback to determine how to implement them more broadly on the site” said Anthony Soohoo, svp/group general manager, home, U.S. e-commerce with Walmart. “We also continue to build our assortment of great merchandise for all home shoppers, including a new coastal style that is popular with our customers in the summer months.”

In addition, in July will debut its Buy The Room feature with an eye toward the back-to-school season. Shoppers will be able to add a group of items to their cart should they want to purchase a complete look. is offering five curated collections with each room featuring up to 20 items.