Walmart has plans to expand the reach of Delivery Unlimited— a grocery delivery membership option for customers— to 1,400 stores later this fall.
The program gives customers the option to pay a yearly $98 fee or a monthly $12.95 fee to receive unlimited Walmart grocery delivery orders. Customers will continue to have the option to pay a per-delivery fee, without a membership.
The retailer began piloting Delivery Unlimited in four markets— Houston, Miami, Salt Lake City and Tampa— earlier this year. Based on the positive response of customers, Walmart said it is expanding the program to all 200 metro areas where grocery delivery is available. As the company continues to expand its delivery service, Delivery Unlimited will expand. The service will be available in more than 1,600 stores and more than 50% of the country by the end of the year, the company said. The membership comes with a free fifteen-day trial.
“We’ve been investing in our online grocery business by quickly expanding our grocery pickup and delivery services. Delivery Unlimited is the next step in that journey,” said Tom Ward, svp/digital operations, Walmart U.S. “By pairing our size and scale and these services, we’re making Walmart the easiest place to shop. Combine that with the value we can provide, our customers can’t lose.”