Walmart and the Walmart Foundation are expanding their efforts to help residents of Texas and Louisiana impacted by Hurricane Harvey by committing up to $20 million to support relief efforts.
According to the retailer, $10 million is focused on supporting American Red Cross shelters with an additional $2 million earmarked to support the Hurricane Harvey Relief Fund at the Greater Houston Community Foundation.
Walmart is also launching a customer campaign with the American Red Cross whereby the retailer is matching customer donations two to one with cash and product donations of up to $10 million to support American Red Cross disaster relief.
Officials with the retailer said the company’s initial focus will be on mega-shelters, providing items to meet basic needs, such as water, infant formula, diapers, underwear and personal hygiene products. Other items being donated include TVs, DVDs, games and stuffed animals for children and healthy snacks, such as fresh fruit.
Additional cash and product donations of up to $10 million will go to supporting the Salvation Army, Feeding America, Convoy of Hope, Team Rubicon and the Hurricane Harvey Relief Fund at the Greater Houston Community Foundation, as well as other organizations assisting food distribution, sheltering and cleanup efforts.