Walmart Expands Membership Program Benefits

On December 4, Walmart is adding to the benefit list of its Walmart+ membership program by lifting the $35 shipping minimum on free deliveries from Walmart.com.

The new benefit paired with Walmart+’s free unlimited grocery deliveries and more from Walmart stores makes the retailer’s membership program even more comprehensive, the company asserted.

In time for the holidays, Walmart+ members will receive free next-day and two-day delivery on all eligible items shipped by Walmart, removing the $35 shipping minimum. Delivery from Walmart stores on items such as groceries will still carry a $35 minimum.

The latest Walmart+ perk comes two months after the membership program launch, and builds on the retailer’s promise to continue adding benefits to it. Free no-minimum shipping joins a benefit list that includes, besides the free grocery deliveries, fuel discounts and the ability to use Scan and Go in stores, which lets customers shop and checkout with their phones.

“It feels like a life hack is needed now more than ever and Walmart+ is here to help,” said Janey Whiteside, Walmart’s chief customer officer.