Rakuten, an Internet shopping mall operator, and Walmart have officially opened the American retailer’s first e-commerce store in Japan.
Walmart stated that the Walmart Rakuten Ichiba Store combines its international expertise in delivering high-quality branded products from the U.S. with Rakuten’s strengths in online commerce. The goal, Walmart noted, is to bring new shopping experiences to Japanese consumers.
Japanese consumers will have new access to 1,200 items across product categories, including, initially, apparel, outdoor goods and toys, from a diverse range of brands. Walmart will fulfill orders from the U.S. via air freight directly to Japanese customers, with a no-surprises policy that includes shipping, duties and taxes in the product price. Walmart emphasized that it would expand the product range to incorporate additional categories as available from its international assortment. Walmart’s Japanese subsidiary Seiyu GK will provide store customer support, leveraging years of experience serving local Japanese consumers.
“Walmart is committed to providing a trusted retail experience in Japan, and we are always looking for new ways to better serve consumers here as their lifestyles and needs change,” said Nathan Kring, svp/Walmart International. “Through Seiyu, we have an in-depth understanding of this fast-changing market. The carefully curated assortment being offered on our flagship store reflects this insight and our ongoing dedication to Japanese shoppers.”