Walmart Highlights Sense Of Community In ‘Spark’ Ad Campaign

Walmart recently kicked off a new ad campaign, dubbed “Spark,” which the company said is focused on showing off the customers and associates who bring a spark to their communities day-in and day-out.

The campaign features associates and customers who share ongoing acts of good and selflessness, from small gestures, like greeting a veteran who walks into one of the stores, to big actions, like uniting the community to help a neighbor in need.

Some of the Walmart associates featured in the campaign, for example, include Cailyn Anderson, an associate in Chicago who makes extra food when cooking at home to deliver to the homeless in the city.

The campaign kicked off during the NFL game between Dallas and Buffalo on CBS on Thanksgiving Day.