Designer Angelo Surmelis is introducing a new brand, apartment AH with Walmart. The new collection will roll out on Walmart.com beginning September 16 and include “hundreds” of home furnishings products.
The new label is the second from angelo:HOME, a brand that debuted in 2008, and follows the recent launch of the angelo:HOME City Grove collection at the Summer Las Vegas Market with Walker-Edison. Surmelis pointed out that he has focused on developing brands that are broadly affordable but give consumers access to trending styles.
“Since the start of my design career, I’ve always believed in designing furniture and home accessories that are both affordable and stylish,” Surmelis, said in announcing the new brand’s introduction. “Growing up with very little, I saw my family live with less than what they imagined for themselves. Finding the perfect item for our home was out of reach and everything became a compromise. So, for me to now be able to create a collection for Walmart is a dream come true. Walmart understands that we all want beautiful things at a great value. My new apartment AH brand makes finding the perfect look for your home, easy, affordable and fun. You can mix patterns and styles with confidence and know that you’re getting an awesome value, all without compromise.”
The apartment AH brand launch will include complete furniture collections for the living room, home office and bedroom, according to the angelo:HOME organization, totaling 200 products ranging from sofas, chairs and ottomans to rugs, accent tables, bookshelves, desks and media storage.
In previewing the apartment AH brand to HomeWorld Business, angelo:HOME detailed the new collections coming under the brand:
- The New Road Collection. Contemporary classic design freshened by vibrant use of color and accent details such as individually applied nail head trim.
- The Bristol Park Collection. Traditional design updated for the modern market with solid wood turned legs, button tufting and deep rich colors, providing a sense of timeless style to any room.
- The Castle Hill Collection. Mid-century modern looks that mix clean lines with button tufted detailing and neutrals with bold geometrics to create a relaxed mod feel.
Apartment AH collections all coordinate to make it simple for consumers to put together their own living room, bedroom and home office looks, angelo:HOME asserted. In addition, apartment AH will incorporate mix and match rugs, chairs, accent tables, shelving and lighting, so consumers can express their own personal styles.
In addition to the new apartment AH brand, consumers will be able to shop hundreds of additional angelo:HOME products at Walmart.com, including lighting, rugs, living room, dining room and bedroom furniture, angelo:HOME noted.