Walmart U.S. is transforming its community engagement program, aimed at creating new and different ways to engage associates and customers in supporting their communities through its new Walmart Rise initiative.
To kick off the initiative, the company is launching a campaign to deepen local engagement. The company will give an additional $5,000 to every Walmart store and distribution center across the U.S. this year, totaling over $24 million, to help spark change in their local communities. The community funds are designed to boost Walmart’s expected local community grant giving to nearly $70 million in this fiscal year.
In the campaign, facility managers will be asked to engage associates in making a positive impact in their communities as they will help decide how the $5,000 is invested. Other Walmart Rise initiatives will be rolled out further in the coming year.
“We’ve been on a journey over the last few years to strengthen our business. It started with investing in education, training and wages for our people. We’ve invested in our stores and e-commerce and delivered lower prices to our customers. Now we’re focused on further strengthening our role in communities, transforming our community giving and deepening our local relationships. Through our Walmart Rise initiative, we will create a spark in our stores that makes Walmart a special place for our customers and associates. That spark can also bring about positive change in our communities the way it does in our stores, and we are taking action to make it happen,” said Greg Foran, president and CEO, Walmart U.S.