As Walmart looks for ways to enhance the relationship between its brick-and-mortar and e-commerce operations, the retailer is rolling out a new program that offers shoppers additional discounts on items purchased online that are then picked up by the customer in store.
Debuting April 19, Walmart’s Pickup Discount program will initially include about 10,000 items and then cover more than 1 million items by the end of June.
In a post on Walmart.com, Marc Lore, president and CEO, Walmart U.S. e-commerce, said the retailer is creating price transparency and empowering customers to shop smarter.
“Now, [shoppers]can either pick up and save even more money, or ship two-day for free to home, without paying for a membership,” he said.
Lore noted that the additional discounts to be offered as part of the pickup discount stems from savings Walmart realizes by using its fleet of more than 6,700 vehicles to deliver items purchased online to its stores.
“This means, quite simply, it costs less for us to ship to stores,” he said. “So, our customers should share in those savings.”
In announcing the program, Walmart cited several examples of additional savings that can be realized by consumers to use the pickup discount. This includes an additional savings of $7.40 on a car seat, $4.47 on a 150-quart cooler and $50 on a 70-inch television.