Walmart Launching Marketplace Fulfillment Program

In a new online initiative, Walmart is rolling out a program to support select members of its marketplace dubbed Walmart Fulfillment Services (WFS).

The service allows select marketplace sellers the ability to tap Walmart’s supply chain structure, which can handle storing, picking, packing and shipping items as well as returns and customer service. The service can help sellers generate more profitable sales at scale while growing their business, the company said.

WFS provides sellers competitive, transparent and simple pricing. Participating sellers will pay a low storage and fulfillment fee in return for a seamless and cost-effective service that is easy to use and gives them peace of mind, all without a seller monthly membership fee, Walmart noted. Marketplace sellers that use WFS can take advantage of fulfillment options, including 2-day shipping, and, in the future, next day delivery.

Customers gain access to a more expansive assortment of products through the program and get fast shipping, easy returns and dedicated customer service.

Walmart maintained that it developed WFS with sellers for sellers and gave early phase sellers the hands-on opportunity to influence the service’s strategic roadmap. WFS will continue upholding Walmart’s high bar when it comes to vetting potential sellers. All potential participants must meet specific qualifications before gaining acceptance as a viable seller. Online, customers will see clear badging identifying the seller and stating “fulfilled by Walmart.”

Jare’ Buckley-Cox, vp/Walmart fulfillment services, Walmart e-commerce, said, “Walmart’s next-generation fulfillment network gives participating sellers a new, competitive advantage to grow their business. With WFS, sellers get a trusted partner that truly cares about their business and their customers. We’re very excited to begin rolling out this service for sellers.”