Walmart Leading Galentine’s Festivities

Walmart is taking a beat from the television show Parks and Recreation by promoting Galentine’s Day and, as such, a broader line of products than is typically highlighted in mid February.

The show created Galentine’s Day as a celebration of female friendship that occurs near Valentine’s Day, usually February 13, Walmart noted, and observed by having a girls’ night out or exchanging gifts.

This year, 1,000 Walmart stores are offering new Galentine’s Day themed merchandise including decorations, party supplies such as serveware and gifts including theme coffee mugs. Walmart is merchandising the products as fun but a bit more grown-up in their style than simple novelty items, with metallic touches and crafty accents that are cute without being cutesy, as the retailer characterized it.

They include the Hello Gorgeous plate, in one example, with the scripted message on the face, and the plastic Cheers My Dear and Sisters Before Misters wine glasses. The wine glasses come in giftable packaging at a price of $1.98 each.