Walmart has initiated sign ups for its new membership program, Walmart+, which offers unlimited free delivery from stores, fuel discounts and access to tools for the price of $98 a year or $12.95 a month.
Members can take advantage of in-store prices with as fast as same-day delivery on more than 160,000 items from fresh produce to milk, eggs and bread, as well tech and toys, and household essentials. Walmart+ replaces the company’s Delivery Unlimited program, a subscription service that allowed customers to receive an unlimited number of grocery deliveries for a low, flat yearly or monthly fee. Current subscribers to the original program automatically become Walmart+ members. In addition, plus members can unlock Scan & Go in the Walmart app allowing them to ring up items as they shop and check out using Walmart Pay for a quick, touch-free store exit. They also get savings up to five cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations.
“We can’t wait for customers to use Walmart+ as a way to keep more time on their calendars and money in their pockets,” said Janey Whiteside, Walmart chief customer officer. “We designed Walmart+ to be the ultimate life hack for customers, pulling together benefits they told us would be most helpful to them today and in the future. Its usefulness will only grow from here.”