Walmart Open Call Supports U.S.-Made Entrepreneurs

On June 28, Walmart is inviting more than 500 businesses from across the U.S. to pitch their Made in the U.S.A. products at its Bentonville, AR, headquarters, providing entrepreneurs the opportunity to potentially reach the retailer’s consumers in-store and online.

Now in its fourth year, Walmart’s Open Call is an investment in promoting American jobs by accelerating the growth of U.S. manufacturing. In addition to showcasing entrepreneurship, this year’s Open Call is said to focus on ingenuity and diversity. For example, a quarter of the businesses that will participate in the event this year identify themselves as women-owned.

Open call attendees this year represent 47 states and Puerto Rico, with a large representation from California, Florida, Illinois, Michigan, New Jersey, Ohio, Pennsylvania, Texas and Wisconsin.

Because some companies will pitch multiple products, Walmart indicated that its buyers would hold more than 750 meetings with businesses targeting a broad range of product categories. Products Walmart expects to see at the event include home decor, housewares, food, beverages, health and beauty aids, and apparel.

“We are thrilled that entrepreneurs from across the country, including many diverse-owned businesses, continue to respond so strongly to the opportunity to participate in Walmart’s annual Open Call,” said Cindi Marsiglio, Walmart vp/U.S. sourcing and manufacturing. “While finding products our customers want is a year-round focus for our buying teams, Walmart’s annual Open Call is a special opportunity to connect our buyers with companies that are manufacturing products in the U.S. and to identify new and unique product solutions.”