Walmart Pushing Gift Cards With Purchases

In the midst of the holiday purchasing season, Walmart will place unloaded gift cards in select ship-to-home and pickup order boxes, the company said.

Walmart will include the cards in packages for orders placed up until December 17, and through December 24 for pickup orders. Recipients can go online to load the gift cards with amounts starting at $5.

In another prompt to seasonal shoppers, Walmart plans in-store demonstrations of gift items as part of a Gifts that Rock promotion on December 16. The company plans demos of kitchen appliances, cookware, video games and toys.