Walmart has kicked off its back-to-college shopping promotions, taking an omnichannel approach and focusing on electronics, dorm décor and school essentials. As part of the effort, the retailer noted, customers can get dedicated discounts online with 400 Cyber Monday deals available today only.
The retailer pointed out that it has timed back-to-school promotions to coincide with the start of sales tax holidays in select states and when data shows a spike in customers shopping online for the academic return.
“The combination of families stocking up on school supplies, college students shopping for electronics and select state sales tax holidays makes this one of the busiest times of the year for us,” said Steve Bratspies, executive vp/general merchandise for Walmart U.S., in detailing the initiatives. “We know that customers are searching for ways to save as they prepare for the fall. That’s why we’re making it easier for them to get back to class for less with great deals available on Walmart.com and in our stores.”
Planned discounts include rollbacks on college living items including a Mainstays Metal Arm Futon for $99, down from $124, the retailer maintained.
Cyber Monday promotions include a deal on a Magic Chef microwave for $49, a 14% discount, the retailer noted.
“Last year we broke records with our first back-to-school Cyber Monday event,” said Kelly Thompson, senior vp/merchandising for Walmart.com. “ It was our biggest Walmart.com sales day outside of the holiday season, and we’re making it even bigger this year with more than 30% additional back-to-school items at great prices. Customers who prefer to shop online or on their mobile devices can get free delivery to more than 4,000 Walmart stores nationwide and directly to their door for select purchases.”